Google
The absolute
best way to get listed with Google is to build links to your web site. Indeed,
this is the best way to get listed for free with all the major crawlers. Crawlers follow links, so if you have good links pointing at your
web site, the crawlers are more likely to find and include your pages.
Relevant
Links
The
importance of the quality of links to a website has evolved with
the internet itself. Once upon a time, any link would do. Then it
was high PR links that were, and in many cases still are, prized.
Going forward it appears that relevant links are going to rule the
roost.
SiteSell
The
marketplace offers a near-endless, confusing array of linking
information, strategies and complicated tools, all geared towards
helping you manipulate Search Engines in order to improve page
ranking and attract traffic to your business.
But SEO manipulation will NOT work for much longer.
Strongest
Links
On
the Internet, you move from one page to the other by clicking on Links.
In all likelihood, that is how you reached THIS PAGE! Clearly, the more
Links there are leading to a page, the more chances there are for that
page to be found. Thus, obtaining Links is perhaps the simplest and most
economical way to generate 'traffic' and visits to your site.
Eric
Ward, 1995 Tenagra Award For Internet Marketing Excellence
As
tempting as these automated tools (software programs) may seem, in
the end you'll end up with at best a couple of useless links and a
ton of spam. Automated link generators are useless.
Not because the software behind them is flawed, but because
hundreds of novice web marketers are using them indiscriminately.
Search
Engine Watch
"The absolute best way to get listed
with any search engine is to build links to your web site.
Indeed, this is the best way to get listed for free with all the
major web crawlers. Crawlers follow links, so if you have good
links pointing at your web site, the crawlers are more likely to
find and include your pages."
Home Based Business Reviews
Niche Marketing is the wave of the future for serious internet marketers.
There is an old saying that goes, "if you try to market to everyone, you
market to no one."
Ivan Delman - About.com Marketing
So,
why would you want to advertise your services to a niche market over a
mass market? In other words, why would you want to target a
smaller segment of your community over the entire community?
Simple…It’s more effective, less costly and produces better results.
Dr. Ralph F. Wilson,
Wilson Internet Linking
Strategies
Don't exchange reciprocal links indiscriminately
with just any site. Make sure the site has commonalities with and is
complementary to your site, or you'll diffuse your own search engine
ranking. The problem is that many so-called marketers believe
that any in- or outbound link a good link. They're wrong. Increasingly,
search engines are defining sites by the context and hyperlink text of
web pages that link to them and that they link to. Linking
indiscriminately will diffuse your site's focus and thus your search
engine ranking. Be very selective. Exchange links only with sites that
have commonalties with and complement your site. Don't link to a site
you wouldn't want your visitors to go to.
From 3 Rules for Niche Marketing by Kim Gordon of Entrepreneur.com
Niche
marketing can be extremely cost-effective. For instance, imagine you
offer a product or service that's just right for a select demographic or
ethnic group in your area, such as Hispanics or Asians. You could
advertise on ethnic radio stations, which have considerably lower rates
than stations that program for broader audiences. So your marketing
budget would go a lot further, allowing you to advertise with greater
frequency or to use a more comprehensive media mix.
Aaron
Wall,
Best selling author, SEO book
Getting
keyword rich inbound links from many different sites (from various
IP ranges) is the single best way to improve your Google rankings.
Jason
Potash (of Ezine Announcer fame)
On
his June 20 blog entry, he has an interview with an average guy
who released an ebook, gave up "optimizing" his
website...stopped paying for pay-per-click advertising a few weeks
later and listed his site to improve his page rank ... and as a result, his sales conversion shot up to a
healthy 3.5%, and he is making way more cash now.
John
Scott,
Creator of the PR8 sites, Bluefind Directory and the v7n webmaster
community.
Link
building is indeed the way to top rankings. Getting links with the
right anchor text is the key to SEO. But - here's the secret -
it's not the number of links per se, but the number of unique
domains and IP's that are linking to you.
Strongest
Links Questions
Links
are the most fundamental building blocks of the Internet. Having Links
pointing to your site is what makes your site visible. Links are your
site's lifeline, the primary route by which users will find and visit
it. Search Engines like Google, Altavista and Fast use Links to find and
index your site, and will determine its popularity by the number of
Links to it. Increasing the number of Links is by far the most
important, productive and time consuming marketing activity.
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