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Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines - they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. Yahoo would be the penultimate example of this type of a portal. But there are literally thousands of other sites that group and list web sites based on their own analysis criteria. 1) How do you find Directories? I've spent years developing and refining (ongoing) my own list of Directories. It's time consuming to find them and even more time consuming to submit your listing because a lot of directories have their own unique criteria .... that's why working with us makes so much sense. We've done the work for you! 2) Directory listings are a great value because they provide a long-term listing. Search Engines rankings are much more volatile and change minute by minute. Once you achieve a directory listing you are typically locked into that Directory's database for a very long time. 3) Most directories are getting tens or hundreds of thousands of submissions per day - it will take 30-90 days to actually get listed in most free directories. We keep an accurate record of sites to which we have submitted your site. We will continually check the status of your submissions. If for some reason our first submission is rejected we will make the necessary adjustments and resubmit your site. 4) We will never submit your site unless it is "ready for primetime." That means no broken links, no under construction pages, no incomplete text, graphics that aren't loading properly, etc. So check your site very carefully. We will also check all the links to assure ourselves that everything is working properly. Indexers are very busy, once they see a site which has problems they will click to the next entry on their list and your hard work is to no avail. 5) We will help you with the proper marketing materials for this type of a campaign, including a working title for your site which is 6-8 words, several groups of keywords that are separated by commas and spaces of varying lengths, approximately 10-20 and 30-75 keywords, and a longer description of your site which can be one to two sentences. 6) Part of the required expertise involved in this process is in the actual category selection - we carefully select which category or categories are appropriate and effective for your site. 7) We are seeing a shift to fee-based submissions to shortcut the process - Yahoo started the trend over a year ago, now LookSmart and other top tier Directories are starting to do the same. The tradeoff is of course minimizing time it takes to get listed in the directory. If you can afford to pay for premium placement in directories then we, of course, recommend that you do so. 8) Thirty to sixty days after we begin your submission process you can check your log files or web site analysis software to see where your traffic is coming from. 9) If you are getting significant traffic from a small list of Directories
you should let us know. It would be appropriate to go back and pay for their premium listing
services to drive even more traffic. These enhanced listings services typically
enable you to be listed at the top of the page, to bold your listing or add graphical content which enhances the
textual description. The price can range from $15 to hundreds but most are
in the $15 to $50 range. |
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What your should know about directory listings 10
Point Directory Internet
Marketing Directories
are NOT We've
Done the Work |
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